Our results-based fees enable you to outsource marketing to experts who are as committed to achieving your sales targets as you are! We offer three main services:
- Seminars to update your marketing techniques
- Marketing Advisory – we help you plan and you manage the campaign, and
- Done-For-You Marketing – we help you plan and we manage the campaign.
A Quick Tour of Our Approach to Marketing
The Goal
The goal is to get customers to take a specific action. The process is sequential. First, create awareness of what you are promising, next arouse interest in it and then stimulate strong desire to experience the promise:
- Awareness
- Interest
- Desire
- Action
Eight major factors (starting with P) affect your ability to get customers to take action:
Product or Service
What problem does it solve? What do customers really want? What benefits are they seeking?
Promise
Sell the sizzle. Plan to help people envisage how they will feel when your product/service solves their problem or eases their pain. This should become your Unique Selling Proposition (USP) i.e. how you solve the customer’s problem differently.
Person
Develop a deep understanding of the types of people who are seeking the solution you’re offering. How do people actually use it and its competitors? What do they like and dislike about the solutions available? What best solves their problem or eases their pain? What will they pay most for? What is the typical customer’s buying cycle? What is a customer’s lifetime value?
Price/Positioning
Offer it at the right price. Consider the trade-offs: high quality vs low quality, high volume vs exclusive. What competitors are doing and why? Get to know the market well. Clearly define your ideal customer. How much will they pay? What is their budget?
Promotion
What will you offer and how will you communicate that? Why should they contact you rather than a competitor? Now that so many people Google for information, what methods will you use to create awareness and entice customers to choose your product or service? Can you up-sell existing customers? (It is 5 times more expensive to get a new customer than to sell to an existing customer who already trusts you).
Place and Time
Offer it in the right place at the right time. Where are your customers? How will you reach them? What is your strategy: goals, time frame and likely return on the investment needed to reach them? Compare the costs and benefits of utilizing: websites, web advertising, social media, offline advertising and other forms of offline contact.
Presentation
Presentation, especially of your USP, must be clear, simple and rid buyers’ minds of the confusion and frustration they often feel when facing a wide range of choices in the market. Show why they should buy from you rather than a competitor. Deliver the message in a way that persuades them to take action (normally it is emotional feelings that lead to action).
Personnel
Who resources do you need to help you accomplish all this? Who will convert inquiries to sales? Everyone who is in contact with customers must be trained to be attentive, observant listeners who know how to discover a customer’s needs and help them to buy. Everyone who meets customers face-to-face or answers phones or emails should be a well trained retail sales person.